LISS Workshop to Focus on How to Develop Effective Environmental Outreach Campaigns

More than ever before we are witnessing the importance of people’s choices and actions and the positive or negative impacts they have on the environment. What we do in our homes and communities affects the health and resilience of  Long Island Sound. That is why we are excited that the Community-Based Social Marketing (CBSM) workshop featuring environmental psychologist Doug McKenzie-Mohr, originally scheduled last April in Bridgeport prior to the Covid-19 pandemic, will be held in September through an on-line platform. 

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As part of the training, Long Island Sound resource managers, community leaders, municipal leaders, and environmental professionals will:

• learn the five steps of Community-Based Social Marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies illustrating its use;
• participate in moderated online breakout sessions with other regional practitioners and staff from Action Research;
• receive an electronic copy of Dr. McKenzie-Mohr’s book: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing; and
• receive an electronic certificate of completion for attending the full 3-day workshop.

In addition to the workshop, Dr. McKenzie-Mohr will schedule and conduct small-group online follow-up sessions in the fall, arranged by topic and geographic location around the Sound, for attendees developing or planning to develop CBSM projects.

More than 75,000 program managers have attended Dr. McKenzie-Mohr’s workshops throughout North America, Europe, Australia, and New Zealand. This is his first workshop in our region. You can learn more about his approach at www.cbsm.com.

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Biography of Dr. Doug McKenzie-Mohr

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic.   One of these books,  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. More than 75,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.

Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers.  His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing.  He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-founded the Environment and Society program.  He is currently an adjunct professor at the University of Victoria.

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The Long Island Sound Study is a multi-jurisdictional ecosystem-based management program that works with federal, state, and local partners to restore and protect Long Island Sound. NEIWPCC, with support from The Nature Conservancy-Connecticut and the Eastern Connecticut Conservation District, is helping to organize the workshop.

This project has been funded wholly or in part by the US Environmental Protection Agency (EPA) under assistance agreement LI-00A00384 to NEIWPCC. The contents of this workshop do not necessarily reflect the views and policies of the EPA, nor does the EPA endorse trade names or recommend the use of commercial products mentioned in relation to this workshop.