LISS to Host Workshop on How to Develop Community-Based Social Marketing Outreach Campaigns

The April 28-29th Community-Based Social Marketing workshop has been canceled because of the coronavirus outbreak. The Long Island Sound Study appreciates the feedback it has received from environmental managers interested in learning how CBSM can help improve environmental outcomes in their local communties, and is looking forward to rescheduling the workshop.

Workshop Details (event has been postponed)

Date: April 28-29, 2020
Location: Hanson Exploration Station, Beardsley Zoo, 1875 Noble Ave., Bridgeport, CT
Registration: $75 (Feb. 18-April 6); $95 (April 7-April 17). Registration closes on April 17 at midnight, or when capacity is reached.

Attendance is limited to participants who work for organizations in the Long Island Sound watershed from CT and NY.

Each participant will receive a copy of Dr. Doug McKenzie-Mohr’s book: Fostering Sustainable Behavior.

The Long Island Sound Study is pleased to sponsor a workshop led by  Dr. Doug McKenzie-Mohr, an environmental psychologist, to teach environmental and municipal leaders how to incorporate scientific knowledge on behavior change into the design and delivery of locally-based outreach campaigns.

Those who attend the workshop will learn the five steps of Community-Based Social Marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days, participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs.

More than 75,000 program managers have attended Dr. McKenzie-Mohr’s workshops throughout North America, Europe, Australia, and New Zealand. This is his first workshop in our region. You can learn more about his approach at


Day 1 (April 28)

9:00 am           Registration/Breakfast
9:45 am           Welcome and Introduction
10:00 am         Information Intensive Programs
10:30 am         Overview of Community-Based Social Marketing
10:45 am         Selecting Behaviors
11:30 am         Morning Break
11:50 am         Uncovering Barriers and Benefits
1:00 pm           Lunch
1:40 pm           Behavior Change Tools
3:30 pm           Afternoon Break
3:45 pm           Continuation of Behavior Change Tools
5:00 pm           End

Day 2 (April 29)

8:30 am           Breakfast
9:00 am           Continuation of Behavior Change Tools
10:30 am         Morning Break
11:10 am         Continuation of Behavior Change Tools
noon                 Lunch
12:40 pm        Continuation of Behavior Change Tools
2:30 pm           Afternoon Break
2:45 pm          Conducting Pilots
4 pm                End

Biography of Dr. Doug McKenzie-Mohr

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic.   One of these books,  “Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to promote sustainable behavior. More than 75,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.

Dr. McKenzie-Mohr has worked internationally with a diverse array of governmental and non-governmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers.  His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing.  He is a former Professor of Psychology at St. Thomas University in New Brunswick, Canada where he co-founded the Environment and Society program.  He is currently an adjunct professor at the University of Victoria.

In 2013 the Maritime Aquarium at Norwalk created the “Keeping the Sound Healthy” a community-based social marketing campaign to encourage the adoption of activities that protect water quality. Learn more about this project and others on the Promoting Sustainable Behavior Change web page.

The Long Island Sound Study is a multi-jurisdictional ecosystem-based management program that works with federal, state, and local partners to restore and protect Long Island Sound. NEIWPCC, with support from The Nature Conservancy-Connecticut and the Eastern Connecticut Conservation District, is helping to organize the workshop.

This project has been funded wholly or in part by the US Environmental Protection Agency (EPA) under assistance agreement LI-00A00384 to NEIWPCC. The contents of this workshop do not necessarily reflect the views and policies of the EPA, nor does the EPA endorse trade names or recommend the use of commercial products mentioned in relation to this workshop.

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